Project Type
Design challenge
Google UX Course
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Role
UI/UX Designer
Timeline
April 2024
Zushi
seamless sushi ordering — one tap at a time.
Project Overview
Problem
Sushi ordering apps often feel cluttered, making it hard for users to customize orders or complete checkouts smoothly.
Goal
To entirely reinvent the sushi ordering experience by creating an intuitive app that makes it simple for the users to browse, customize and order their ideal sushi plates.
Responsibilities
Conducting user research, creating wireframes and prototypes, and gathering feedback from peers and potential users to refine the app's interface and enhance the overall user experience.
User Research
The information collection for Zushi began through surveys combined with interviews, mainly focusing on what possible users enjoy and expect. Initially, I thought that speed during checkout, along with simple navigation, mattered the most. However, the responses revealed something different - a demand for visual appeal just as much as smooth performance. Customizing orders stood out strongly and showed a clear preference for personalization choices. Input gathered throughout the user research shifted early ideas toward more balanced solutions fitting varied requirements across the targeted users.
PERSONA
Sophia Lee
Age: 35
LA, California
“Creativity knows no bounds in the kitchen;
customization is key.”
After a hectic day at her restaurant, Sophia Lee, an Executive Chef, looks forward to ordering sushi for dinner to explore new flavors. However, frustrated by the limited customization options online, she seeks alternatives to accommodate her family's preferences and dietary needs.
Goals
- To create innovative and delicious meals for her family while balancing her demanding career.
- Wants to explore new flavors and techniques in sushi-making.
Frustrations
- Frustrated by the lack of customizable options when ordering sushi online.
- Desires tailored options for her family's preferences and dietary restrictions.
Problem Statement
Sophia Lee is an Executive Chef who needs customizable food ordering options because she wants to meet her family’s preferences and dietary needs.
Product Map
Usability study: findings
I conducted two rounds of usability studies. Insights from the initial study informed design iterations from wireframes to mockups. The second study utilized a high-fidelity prototype, revealing areas requiring refinement in the app's user experience.
Round 1
- 1Missing delivery time option
- 2Lack of promotional offers
- 3Request for a recipe book
Round 2
- 1Need for delivery time in checkout
- 2Desire for promotional offers
- 3Include option for additional requirements
Mockups
High Fidelity Prototype
What Users Think About Zushi
Feedback shared by peers after reviewing the Zushi ordering experience.
“The case study provides a good starting point for showcasing the design process of the sushi ordering app. The user research section highlights the importance of understanding customer needs.”
Omar Castillo.
“I liked your case study and the colors you chose for the app! Really great layout and spacing in your designs Great descriptions in your case study too. Good job!”
Julia K.
Takeaways
What I learned
I discovered the importance of prioritizing user needs and considering accessibility from the start of the design process.
Impact
The users praised the intuitive interface and smooth ordering experience, which boosted satisfaction and engagement levels significantly. One of my peers shared their thoughts, saying, "I had a great experience using the app—so easy to navigate and customize orders!"
Additionally, I would...
- Refine the user interface based on user feedback to enhance the ordering experience.
- Explore options to expand the app's features, such as integrating delivery options and offering more sushi recipes.
- Conduct usability testing with a larger user group to validate improvements and gather further insights for iteration.